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  • The 2020 iPhone lineup will be Apple's best move yet

    This article may contain personal views and opinion from the author.
    The 2020 iPhone lineup will be Apple's best move yet
    The introduction of the iPhone X in 2017 saw Apple create an entirely new smartphone segment focused on power users. But at the same time, it arguably dropped the ball elsewhere in the name of profit.

    If leaks and rumors are to be believed, though, next year's lineup overhaul could be so dramatic that it may be considered the company's best move in years. So many iPhones are planned that Apple will be targeting virtually every consumer demographic north of $399 while also taking into account the needs of different groups of customers. This will give it more opportunity than ever to push both its Wearables and Services businesses.

    The iPhone 9 is going to be perfect for traditional users


    The spiritual successor to the iPhone SE – the iPhone 9 – is expected to arrive in March as a replacement for the iPhone 8. It'll apparently cost $399 and should pair the latter's body with several iPhone 11 components, therefore making it the perfect device for Apple's most traditional (and stubborn) users who refuse to upgrade to the newer all-screen design. The iPhone 9 may also prove to be a good option for Android users on a budget who are looking to enter Apple's ecosystem for the first time.

    Profit naturally isn't the focus here but buyers of the phone may still be willing to sign up to Apple's various services including Apple TV+. And because the iPhone 9's going to feature components that have been designed to work especially with the new services, this device should create a huge long-term opportunity for the growing business.

    The iPhone XR & iPhone 11 will be a good all-screen entry point


    The iPhone XR was the world's best-selling smartphone for the first nine months of this year and the newer iPhone 11 is on track to steal the title in January. The phones can currently be acquired for just $599 and $699 respectively but are expected to receive hefty $100 price cuts come September 2020, making them the perfect choice for iOS users that are interested in upgrading to the all-screen design. 

    Both of these phones will boast slightly higher profit margins than the iPhone 9 but should provide equal opportunity for Apple to push its long list of services. These iPhones may also allow the company to continue growing its Apple Watch and AirPods business. After all, some of these users will have more disposable income and could be upgrading from devices that aren't compatible with the popular wearables.

    The compact iPhone 12 may be Apple's secret weapon


    The upcoming 5.4-inch iPhone 12 may well turn out to be Apple's secret weapon next year because it'll mark the beginning of a completely new iPhone segment. The device is going to offer an updated version of the iPhone 11's popular dual-camera system paired with 5G connectivity and a bigger battery, the three main upgrades consumers will be looking for in 2020. 

    If Apple plays its cards right, the iPhone 12 will be the perfect upgrade for iPhone 6/7/8 and iPhone 5/SE users that are fans of Apple's latest design language because it won't be too expensive – a $649 price tag is expected – and certainly won't compromise on size – it's expected to be smaller than the iPhone 8. A large proportion of buyers will, therefore, be customers who previously couldn't use Apple's services or wearables, thus creating yet another chance to boost revenue and profit elsewhere.

    The iPhone 12 Plus should satisfy the iPhone 11's demographic


    Despite the name, the iPhone 12 Plus will be more of a direct successor to this year’s iPhone 11. It’s expected to couple everything featured on the compact iPhone 12 with a 6.1-inch OLED display. This device will continue to target buyers who are looking for the latest iPhone and have a lot of disposable income for services but who aren't willing to spend $1,000 on a Pro model.

    The iPhone 12 Pro series will target power users


    Apple’s iPhone 12 Pro and iPhone 12 Pro Max are going to benefit from updated triple-camera setups paired with a new 3D sensing system that'll drastically enhance AR content and portrait photography. The most important changes may be the 6.1-inch and 6.7-inch OLED displays that are expected, though, because it'll silence complains about the current ones being too small.

    The smaller phone will be used to target iPhone X and iPhone XS owners with massive amounts of disposable income while the bigger version will target iPhone XS Max owners and users of massive Android devices from Samsung and other premium brands.

    As long as Apple can stop users from switching platform, it'll probably be happy with the results. But if unsuccessful, Apple could be missing out on large amounts of revenue and profit for its AirPods, Apple Watch, and Services businesses in years to come.

    FEATURED VIDEO

    50 Comments

    1. Poptart2828

    Posts: 495; Member since: Jan 23, 2018

    Take away all the major restrictions and make me feel like I actually own the device and not just renting it for a year and I'll give the iPhone a shot.

    3. tbreezy

    Posts: 231; Member since: Aug 11, 2019

    Lol, if this your feeling of iOS then rather stay on Android buddy.

    5. joshuaswingle

    Posts: 733; Member since: Apr 03, 2018

    I use iOS alongside Android on a daily basis and I get his point. Beyond choosing the wallpaper and Dark/Light mode there are few personalization options available. You can't even freely position app icons.

    34. jvardon

    Posts: 42; Member since: Apr 28, 2012

    Why would you want to freely position app icons? A grid system keeps things neat and tidy......

    42. wickedwilly

    Posts: 772; Member since: Sep 19, 2018

    Typical naive and blind statement from an IOS user. There are many very good reasons for freely positioning icons, bringing frequently used ones near to the bottom on larger phone, to allow for larger widgets to be positioned at the top for example. Keeping things neat tidy and efficient is another, the grid system is messy and inefficient not as you say.

    48. jvardon

    Posts: 42; Member since: Apr 28, 2012

    Seems like someone pissed in your cornflakes. I use both systems and I was asking sincerely. I personally wouldn’t want to freely move my icons so I asked you guys a question. Why are you so salty?

    50. jvardon

    Posts: 42; Member since: Apr 28, 2012

    My current belief is that a grid system works well because of the equal spacing it allows. The best grid systems allow variably sized screen screen elements that can take up as many grid squares as the user needs them to. They can move but only within the grid. That would allow for a neat, tidy, and customisable screen.

    46. Vancetastic

    Posts: 1847; Member since: May 17, 2017

    Because some of us prefer to move icons. I also prefer vanilla over chocolate ice cream. Is that a problem?

    49. jvardon

    Posts: 42; Member since: Apr 28, 2012

    Who said it was a problem? I’m just asking a question.

    22. OneLove123

    Posts: 1290; Member since: Aug 28, 2018

    He's right, you can't do 99% of the stuff on your own with ios.

    31. Poptart2828

    Posts: 495; Member since: Jan 23, 2018

    I am staying on Android until ios can satisfy my every need. Not one or two every few years but every single one of them. I think I deserve that considering I'll be dropping over a thousand dollars to own an iPhone. I do mean Own my device.

    51. rouyal

    Posts: 1598; Member since: Jan 05, 2018

    Nah, you’re making excuses to continue being a cheapskate.

    15. cmdacos

    Posts: 4372; Member since: Nov 01, 2016

    Exactly my thoughts.its not even the basic customization that is the problem. It's the horribly restrictive OS. As an example, not being able to set true default apps, forcing you to use Apple's crap apps like mail, calendar etc and keyboard in some scenarios are enough the frustrate the hell out of me. I don't need to live in a nanny state on my phone and that's 100% where iPhones are.

    52. rouyal

    Posts: 1598; Member since: Jan 05, 2018

    But you’ll vote Democrat to live in a nanny state IRL?

    2. tbreezy

    Posts: 231; Member since: Aug 11, 2019

    Interesting times ahead for ol’ Apple :D Despite the idiots claiming Apple is doomed, they seem to be on the right track, taking biggest profit share, best selling smartphone and now offering an even cheaper entry point for those Android users who have always wanted to jump on to a thorough and dependable ecosystem. Great stuff. :)

    6. Tizo101

    Posts: 644; Member since: Jun 05, 2015

    Funny enough, user base for Apple is not growing but their profits keep rising. keep subscribing, keep buying them airpods pro lol

    25. midan

    Posts: 3206; Member since: Oct 09, 2017

    "Funny enough, user base for Apple is not growing " Yes it is, it's growing every single year. That's a big reason why their services are making new records every q.

    17. Loveneesh

    Posts: 451; Member since: Jul 14, 2015

    People with your level of IQ are the reason for apple's Abnormal profit,

    4. Tizo101

    Posts: 644; Member since: Jun 05, 2015

    More praise for the fruit

    7. joshuaswingle

    Posts: 733; Member since: Apr 03, 2018

    Just like I praised Samsung a few weeks ago ;)

    8. Tizo101

    Posts: 644; Member since: Jun 05, 2015

    When was this? I must have missed it... I'm also willing to bet that I'm gonna find something about Apple in there.

    9. joshuaswingle

    Posts: 733; Member since: Apr 03, 2018

    Here you go:http://www.jia46.icu/news/samsung-galaxy-s11-design-unification-smart-move_id121071 No comparisons to Apple either, just how you like it.

    10. Tizo101

    Posts: 644; Member since: Jun 05, 2015

    Lol thank you But... "company to better compete in the premium segment with Apple, who also employs a unified design" I knew Apple would be mentioned hehehe

    11. joshuaswingle

    Posts: 733; Member since: Apr 03, 2018

    You're welcome. BTW, Huawei is also mentioned if you read the rest of that sentence. Don't just copy one section to fit your narrative. "Another benefit is the fact that it'll allow the company to better compete in the premium segment with Apple, who also employs a unified design, while also giving it an advantage over Huawei, who is always switching up designs and relies mostly on its ability to churn out devices with decent spec sheets and low prices."

    14. Tizo101

    Posts: 644; Member since: Jun 05, 2015

    I only copied that because of my initial statement, Apple is mentioned. On a lighter note, this mention is a lot better then some that I've seen on this site.

    13. joshuaswingle

    Posts: 733; Member since: Apr 03, 2018

    Samsung is also mentioned in a similar way in this Apple editorial... which funnily enough you haven't mentioned. "...the bigger version will target iPhone XS Max owners and users of massive Android devices from Samsung and other premium brands."

    16. Tizo101

    Posts: 644; Member since: Jun 05, 2015

    You are really fighting for your rights lol, you are not a biased writer.

    37. Loveneesh

    Posts: 451; Member since: Jul 14, 2015

    right

    26. midan

    Posts: 3206; Member since: Oct 09, 2017

    Why so bitter?

    12. User123456789

    Posts: 1323; Member since: Feb 22, 2019

    If screen is cut, it cannot be "all screen" ....

    * Some comments have been hidden, because they don't meet the discussions rules.

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